Community-led Growth

Programs that turn audiences into thriving communities

From standing up anti-piracy war rooms to shipping creator-led programming, here’s a snapshot of the systems, campaigns, and partnerships I’ve driven for Rooter and the creators who call it home.

Community Ops Discord

Discord Community Growth

Scaled Rooter’s flagship Discord from ~400 members to a buzzing 100K+ hub by pairing purposeful programming with empathetic stewardship.

100K+ members
  • Programmed weekly tournaments, seasonal events, and partner spotlights that compounded engagement month over month.
  • Architected moderation playbooks, escalation flows, and automation that kept the community safe at scale.
  • Mentored creator-ambassadors and empowered volunteer teams, unlocking round-the-clock coverage.
Discord community
Creator Network Content Pipeline

Creator Programs & Content Pipeline

Partnered with top YouTube and Facebook talent to keep the Rooter app rich with fresh, platform-first content that deepened retention.

100+ creators onboarded 10K+ monthly watch-hours
  • Mapped creator rosters across multiple games and aligned programming cadences with growth goals.
  • Led monetization approvals for UGC, balancing speed with compliance to keep revenue unlocks on schedule.
  • Delivered tailored playbooks that helped creators extend live momentum into short-form recaps and push notifications.
Creator program
Content Security Anti-Piracy

Content Protection & Anti-Piracy

During BGMS and other marquee events, I stood up a rapid-response unit to keep Rooter’s streams and highlights exclusive.

~3,000 takedowns executed
  • Monitored platforms in real time, triaging everything from mirrors to clipped highlights within minutes.
  • Coordinated with legal, support, and platform reps so our enforcement pipeline stayed swift but respectful.
  • Documented playbooks that now underpin Rooter’s always-on rights management muscle.
Content protection
Growth Marketing Lifecycle

Install & Day-1 Retention Campaigns

Co-owned performance campaigns with growth teams, agencies, and creators to keep acquisition efficient and new users sticking around.

Performance-led playbooks
  • Activated creator bursts that matched campaign messaging with authentic channel voices.
  • Synced funnels, attribution, and creative testing so install spikes translated into Day-1 retention lifts.
  • Partnered with influencer agents and agencies to negotiate placements and manage deliverables end to end.
Growth
Programming Series Production

Minecraft & GTA Storyworlds

Co-produced creator-first series across Minecraft and GTA—SMP roleplay arcs, challenge ladders, mod showcases, and story-driven events.

~100K daily views in 6 months
  • Built a collaboration-first pipeline, pairing creators so every drop felt like an in-world event.
  • Recut long-form highlights into shorts, keeping discovery high across Rooter, YouTube, and reels.
  • Strengthened creator loyalty with shared tooling, transparent reporting, and co-owned story arcs.
Minecraft & GTA
Monetization Commerce

Rooter Pro & RooterShop

Partnered with product and engineering to promote Rooter Pro and launch RooterShop campaigns that connected creators with premium in-game drops.

Revenue-share GTM
  • Co-created go-to-market assets and product walkthroughs tailored to streamer formats.
  • Negotiated revenue-share models with creators to spotlight in-app purchases and gift cards.
  • Closed the loop with dashboards that fed performance insights back to product and partners.
Rooter Pro & Shop
Creative Studio Socials

Creative Direction & Social Handles

Lead the Rooter creative pod and manage all social handles with a focus on consistency, clarity, and measurable lift.

Audience-first storytelling
  • Run integrated content calendars that sync with product drops, campaigns, and community beats.
  • Ship creative guidelines, templates, and asset libraries so every touchpoint stays on-brand.
  • Track engagement, reach, and impressions to iterate fast and celebrate what resonates.
Social media